三星堆考古盲盒设计的经验和启示

Experience and Enlightenment from the Design of Sanxingdui Archaeological Blind Box

博物馆文创产品的设计方兴未艾,文化产业与文创设计越来越受到关注。盲盒作为当下广受欢迎的设计形式,具有独特的优势,打造以博物馆文物为原型的盲盒潮玩,成为推动文博界文创产业发展的有效手段。文章主要以三星堆博物馆近期推出的4套盲盒作为研究对象,对三星堆考古盲盒“爆火”的原因展开分析,并总结了三星堆考古盲盒在开发方面存在的一系列问题,以期为博物馆文创产品的研发及发展提供借鉴与思考。

The design of cultural and creative products in museums is in the ascendant,and the cultural industry and creative design have attracted more and more attention from the public and the country.As a popular design form at present,the blind box has unique advantages.Building a blind box based on museum cultural relics has become an effective mean to promote the development of cultural and creative industry in the cultural and expo circle.This article mainly takes the four sets of blind boxes recently launched by the Sanxingdui Museum as the research object,analyzes the reasons why the Sanxingdui archaeological blind boxes sell well,and summarizes a series of problems existing in the development of the Sanxingdui archaeological blind boxes,with a view to providing reference and thinking for the development of cultural and creative products in museums and the development of cultural industry.