复合基础观视角下高水平民办高校成长机理研究——基于欧亚学院的案例分析

Research on the Growth Mechanism of High-level Private Universities from the Perspective of the Composition-based View: Based on the case study of Eurasian College

民办高校积聚优势、后发追赶进而成长为高水平民办高校的过程和机理值得深入探究。企业管理领域的复合基础观揭示出组织从资源获取到掌握竞争优势之间的“黑箱”,能够为我国民办高校提质升级提供可行的行动框架。以欧亚学院为案例进行研究显示,高质量的教学服务和校园生活服务构成其“复合式提供”,战略驱动、品牌营销和产教融合等构成其“复合式竞争”,文化建构、组织变革和模仿创新等构成其“复合式能力”,复合式能力受到核心决策者、学习型组织和制度柔性等因素的影响。为建设成为高水平民办高校,民办高校须不遗余力提高办学质量、增进以学生为中心的服务意识、绘制强力牵引的战略蓝图、寻求特色发展与创新突破。

The process and mechanism of private colleges and universities accumulating advantages,catching up later and growing into high-level private colleges and universities are worthy of in-depth exploration. The Composition-based View in the field of enterprise management reveals the“black box”between the organization’s acquisition of resources and the grasp of competitive advantages,which can provide a feasible action framework for the improvement and upgrading of private colleges and universities in our country. Taking the Eurasian College as a case study,it shows that high-quality teaching services and campus life services constitute its“compositional offering”,strategic driving,brand marketing and integration of production and education constitute its“compositional competition”,cultural construction,organizational change,etc. and imitation innovation constitute its "compositional capability",which is affected by factors such as core decision makers,learning organizations,and institutional flexibility. In order to become a high-level private university,the vast number of private universities in our country must spare no effort to improve the quality of running schools,enhance the student-centered service awareness,draw a strategic blueprint for strong traction,and seek characteristic development and innovative breakthroughs.