摘要
针对天猫平台的特点和数据需求,应用python网络爬虫技术,采集天猫平台男装九分牛仔裤指定时点的网购数据53 326条,从品牌构成、销量、价格、消费者评价等方面分析天猫平台男装九分牛仔裤市场的竞争情况。结果表明,天猫男装九分牛仔裤整体市场广阔且消费者基数大,消费人群主要集中在55~200元中低端价位,竞争力较强的品牌有越度龙、迈特优、Wvb、瑞威拉和古角牛。
According to the characteristics and data requirements of Tmall platform, python web reptile technology is applied to collect 53 326 online shopping data of men’s cropped jeans on Tmall platform at the specified time point, and the competition in the men’s cropped jeans market on Tmall platform is analyzed from the aspects of brand composition, sales volume, price and consumer evaluation. The results show that the overall market of Tmall men’s cropped jeans is wide and the consumer base is large. The consumer population is mainly concentrated in the middle and low-end price of 55 to 200 yuan. The more competitive brands are Viettolons, Montvoo, Wvb, Ruiweila and Gujoocow.
作者
吴伯利
李善玉
王美桦
邓伊琳
刘小红
Wu Boli;Li Shanyu;Wang Meihua;Deng Yilin;Liu Xiaohong(Glorious Sun Guangdong School of Fashion,Huizhou University,Huizhou 516007,China)
基金
广东省大学生创新训练项目(S202010577026)。
