摘要
随着人们的生活水平逐渐提升,对服装的审美提出了越来越高的要求,除了保证服装的舒适性和实用性,还要提高服装设计的艺术美感,以满足市场的多元化需求,进而达到塑造品牌形象、提升市场价值的目的。文章针对平面设计在服装行业中的创新应用进行研究,从基础设计、优化设计、品牌宣传等方面进行探索,以期发挥积极的促进作用,充分调动平面设计的创造性,加快服装行业的改革创新发展。
With the gradual improvement of people’s living standards, higher and higher requirements are put forward for the aesthetics of clothing. In addition to ensuring the comfort and practicability of clothing, it is also necessary to improve the artistic beauty of clothing design, so as to meet the diversified needs of the market, so as to shape the brand image and enhance the market value. This paper studies the innovative application of graphic design in the clothing industry,and explores from the aspects of basic design, optimization design and brand publicity, in order to play a positive role in promoting, fully mobilize the creativity of graphic design and accelerate the reform and innovation development of the clothing industry.
作者
王雨晴
Wang Yuqing(School of Art,Soochow University,Suzhou 215000,China)
关键词
平面设计
服装行业
服装设计
graphic design
clothing industry
clothing design
