时间成本、体育场所消费支出对个体参与体育运动的经济考量

Economic considerations of time cost and sports venues consumption expenditure on individual participation in sports

基于个体参与体育的经济成本与效益产出间的研究视角,对个体参与体育运动进行经济考量,以期了解个体参与体育运动的差异情况。研究认为:时间成本、体育场所消费支出的不同影响个体的运动参与状况,并影响个体的运动收益;时间-体育场所消费支出成本曲线具有3种模式,分别是经济成本最小化模式、经济成本高效化模式、机会成本最大化模式。优化个体参与体育运动行为效益的策略:关注个体差异,细分商业性体育场所消费主体;关注场所性质,优化场所布局,公益与商业相得益彰;关注时间成本,打造社区健身圈,优化体育场所资源。

From the perspective between economic cost and benefit generation of the individuals’participation in sports,this paper took an economic consideration to explore the differences among individuals when they participate in sports.The results showed that:the time cost and the different consumption expenditure in sports venues affected individuals’participation conditions in sports and their benefits from sports;the time cost and sports venue consumption expenditure formed three modes,namely the economic cost minimization,economic cost high efficiency and opportunity cost maximization respectively.Accordingly,some approaches to improve individuals’benefit from sports are as follows:focusing individuals’differences and classifying the consumers in commercial sports venues;categorizing the site sorts,optimizing the venue layout and integrating the public welfare and business benefits;emphasizing the time cost,building up a fitness circle in communities and optimizing the resources allocation of sports venues.