新媒体技术在新闻传播行业的发展应用

Development and Application of New Media Technology in News Communication Industry

新媒体技术彻底将新闻传播带入了数字化时代,其在新闻传播行业的广泛应用无疑加快了信息的传播速度、拓展了传播范围,是新闻传播行业获得长效发展资格的潜在力量。新媒体技术对于新闻传播行业而言,就像是一把双刃剑,在带给行业发展机遇的同时也带来了挑战,而要化挑战为机遇却成为新闻传播和行业在新媒体技术应用中亟待研究的课题。

New media technology has completely brought news communication into the digital era, and its wide application in the news communication industry undoubtedly accelerates the speed of information communication and expands the scope of communication, which is a potential force for the news communication industry to obtain long-term development qualification. New media technology is like a double-edged sword for the news and communication industry. It brings both development opportunities and challenges to the industry. Turning challenges into opportunities has become an urgent research topic for the news and communication industry in the application of new media technology.