“直播+电商”模式如何推动我国经济的发展

How the“Live-broadcasting+E-commerce”Model Can Promote the Development of China’s Economy

互联网信息时代,各种新型媒体已经渗透到人们的生活之中,其中以网络视频与直播平台为支撑的“直播+电商”模式更是深受人们的青睐,在此模式的影响下,低成本流量变为了可能。“直播+电商”模式的运行,不仅能最大化提高产品盈利额,还能为电商企业带来可观的经济利益,进而促进我国经济的发展。基于此,本文围绕“直播+电商”模式的发展及存在的问题进行分析,并对其促进我国经济发展的策略进行了探讨。

In the Internet information era,various new media have penetrated people’s lives,among which the“live-broadcasting plus e-commerce”model supported by online videos and live-streaming platforms is more favored by people,and under the infl uence of this model,low-cost traffi c has become possible.With the operation of the“live-broadcasting plus e-commerce”model,not only can the profits of products be increased to the maximum,but also it brings considerable economic benefi ts to e-commerce enterprises,which thus can promote the development of China’s economy.Based on this,this article analyzes the development and problems of the“live-broadcasting plus e-commerce”model and discusses the strategies to promote China’s economic development.