商品打折力度与销售额、利润率之间的关系模型研究

Research on the Model of the Relationship between Product Discounting and Sales and Profi tability

“薄利多销”原则被广泛应用于实际经营管理中,是一种通过降低单位商品利润来增加销售数量,从而获得更多盈利的扩大销售策略。本文利用Python软件对某大型商场的销售数据、价格数据及利润等信息进行数据分析挖掘,得出该大型商场的商品打折力度、销售额、利润率之间的关系,并对商品进行类目区分,具体研究不同的商品类目打折力度与销售额、利润率之间的关系,为商场针对不同商品的经营提供决策支持。

The principle of“selling more at a lower price”is widely used in practical management,which is a strategy to expand sales by reducing the profi t per unit of goods to increase the number of sales and thus gain more profi ts.This article uses Python software to analyze the sales data,price data,and profi t information of a large shopping mall,and fi nds out the relationship between the discounting and sales and profi tability of the products in the mall,distinguishes the categories of goods,and specifi cally studies the relationship between the discounting and sales and profi tability of diff erent commodity categories,to provide decision support for the management of diff erent commodities.