新媒体时代企业品牌传播营销的策略研究

Research on the Corporate Brand Communication Marketing Strategies in the Era of New Media

新媒体时代,即传统纸媒、广播、电视广泛发展后产生的新媒体传播形态的时代,将企业品牌传播营销与新媒体手段相结合,对破除传统企业品牌传播营销局限、推动市场营销模式升级具有重要意义。本文探讨了新媒体时代下企业品牌传播营销的内容及传播营销方式,结合新媒体品牌营销的现状指出了当前存在的问题,并针对现有问题提出针对性策略。

The era of new media involves the new media communication forms produced by the extensive development of traditional paper media,radio and television,combining corporate brand communication marketing with new media means,which is of great signifi cance to breaking the limitations of traditional enterprise brand communication marketing and promote the upgrading of marketing modes.This article discusses the content and methods of enterprise brand communication marketing in the era of new media,points out the existing problems combined with the current situation of new media brand marketing,and puts forward targeted strategies for these problems.