直播电商刷单炒信行为的法律分析与治理路径

The Legal Analysis and Governance Paths of the Live-broadcasting E-commerce Click Farming and Speculation Behaviors

刷单炒信随着电商行业的迅猛发展逐渐形成灰色产业链,在一定程度上破坏了市场秩序、损害了消费者权益,对于组织化刷单炒信的刑法规制,理论界与实务界存在争议。本文将组织化的刷单炒信行为进行拆分,对提供刷单平台行为与组织刷单炒信行为予以区分,并在法条主义立场下根据争议焦点进行刑法评价。提供刷单平台行为因无法满足某些构成要件,并不构成非法经营罪;组织刷单炒信行为则在一定条件下可构成虚假广告罪。对刷单炒信行为的治理,应划分民行刑边界,与此同时给予法律一定的弹性,以保证法律功能的实现,从而达到刷单炒信的最优化治理。

The rapid development of the e-commerce industry has gradually formed a gray industry chain,which has damaged the market order and consumer rights to a certain extent.It is disputable among theorists and practitioners on the regulations of organized click farming and speculation behaviors.In this paper,the organized click farming and speculation behavior is divided,and the behavior of providing click farming platforms is distinguished from the organized speculation behaviors,and the criminal law is evaluated according to the controversial focus under the position of legalism.The act of providing click farming platforms does not constitute the crime of illegal operation because it cannot meet certain constitutive elements;the act of organizing speculation can constitute the crime of false advertising crime under certain conditions.For the governance of click farming and speculation behaviors,the boundaries between civil and criminal cases should be divided,while giving the law certain fl exibility to ensure the realization of the legal function,to achieve the optimal governance of click farming and speculation behaviors.