新文科背景下工商管理专业跨界电商人才培养途径研究

Research on the Cultivation Paths of Cross-border E-commerce Talents in Business Administration in the Context of New Liberal Arts

本文在简要分析新文科对工商管理专业跨界电商人才培养影响的基础上,重点分析了新文科背景下工商管理专业跨界电商人才培养现状,特别是对存在的突出问题进行了深入剖析,就如何优化和完善新文科背景下工商管理专业跨界电商人才培养途径提出优化对策,旨在促进工商管理专业跨界电商人才培养工作取得更大突破提供参考与借鉴。

Based on a brief analysis of the impact of the new liberal arts on the cultivation of cross-border e-commerce talents in business administration,this article focuses on the current situation of cross-border e-commerce talents cultiva-tion in business administration under the background of the new liberal arts,especially conducting in-depth analysis on the outstanding problems,and proposes optimized countermeasures on how to optimize and improve the cultivation of cross-border e-commerce talents in business administration major under the background of the new liberal arts,aiming at promoting the cultivation of cross-border e-commerce talents in business administration.The purpose is to provide refer-ences and experience to promote the cultivation of cross-border e-commerce talents in business administration to achieve greater breakthroughs.