乡村振兴战略视域下乡村体育旅游的价值与发展策略

The value and development strategy of rural sports tourism under the perspective of rural revitalization strategy

以乡村振兴战略为研究背景,对乡村体育旅游助力乡村振兴的时代意义进行阐述,分析乡村体育旅游面临的现实困境,并以此提出优化乡村体育旅游的具体策略。结果表明:我国乡村体育旅游在基础设施、政策激励、体育产业、环保行动上面临现实困境;并提出通过完善乡村基础设施建设、加强政府部门引导作用、培育新型体育旅游综合体、强化景区主体环保意识、发挥体育旅游产业对振兴乡村的带动作用,使体育旅游能够更好地助力乡村振兴。

Taking the rural revitalization strategy as the research background,this paper expounds the era significance of rural sports tourism to help rural revitalization,analyzes the practical difficulties facing rural sports tourism,and puts forward specific strategies to optimize rural sports tourism.The research shows that China’s rural sports tourism faces practical difficulties in infrastructure,policy incentive,sports industry and environmental protection action.And it proposes that sports tourism can better help rural revitalization by improving the construction of rural infrastructure,strengthening the guiding role of government departments,cultivating new sports tourism complexes,strengthening the awareness of environmental protection,and play the driving role of sports tourism industry in the revitalization of rural areas.