文化企业成长性评价与影响因素分析

Evaluation of Cultural Enterprise Growth and Analysis of Influencing Factors

文化企业是文化产业发展的重要力量,其健康成长对推动文化产业高质量发展具有重要意义。本研究基于内生成长理论,构建评价指标体系,以新三板文化企业为研究样本,对文化企业成长性进行系统评价,并分析其影响因素。研究发现,文化企业呈现负债水平高、盈利水平低、经营风险大、整体成长性不强、多数企业盈利状况不佳的状况,而以无形资源为核心的资源积累有助于快速提高其成长性。基于此,本研究认为文化企业的持续成长,需要拓展资源获取渠道,关注文化资源的开发利用,加强组织管理,优化组织结构,降低经营风险,创新商业模式,提高经营效益,提升企业能力。

Cultural enterprises are an important cornerstone of the development of the cultural industry.Their healthy growth is of great significance in promoting the highquality development of the cultural industry.Based on the endogenous growth theory,this study constructs an evaluation index system,takes the cultural enterprises on the New OTC market(the New Third Board)as the research sample,systematically evaluates the growth of cultural enterprises,and analyzes its influencing factors.The results show that cultural enterprises have high debt,low profit,high operation risk,weak overall growth and poor profitability,and the accumulation of resources with intangible resources as the core helps to improve their growth quickly.Based on these,this study concludes that for the sustainable growth of cultural enterprises,it is necessary to expand the access to resources,pay attention to the development and utilization of cultural resources,strengthen organizational management,optimize the organizational structure,reduce business risks,innovate business models,improve business efficiency and enhance enterprise ability.