江苏乡村亲子农业旅游发展现状和对策研究

Research on the Development Status and Countermeasures of RuralParent-Child Agricultural Tourism in Jiangsu Province

乡村亲子农业旅游作为休闲农业新的发展形式,受到越来越多家庭旅游者的青睐。乡村亲子农业旅游具有生态农业的内涵和自然风景的外延,对居住在大城市的家庭有着巨大的吸引力。江苏乡村亲子农业旅游存在市场需求不明确、亲子主题不突出、乡土气息不够浓、亲子功能不突显、亲子产品不细化等问题,在一定程度上限制了乡村旅游的高质量发展。为此,江苏乡村亲子农业旅游应借鉴国外先进经验,掌握市场需求,创意亲子主题,营造农业文化氛围,融入社区经营理念,注重活动场地设计,推动江苏乡村亲子农业旅游的可持续发展。

As a new form of leisure agriculture,rural parent-child agricultural tourism is favored by more and more family tourists.Rural tourism,with the connotation of ecological agriculture and the denotation of natural landscape,holds great appeal for families living in big cities.However,there are some problems,such as unclear market demand,parent-child theme,local features,parent-child interaction,parent-child product positioning,which to some extent limit the high-quality development of rural tourism.Therefore,we should learn from foreign experience,grasp the market demand,create parent-child themes,build an agricultural cultural atmosphere,integrate into the community management,improve the environment design,and promote the sustainable development of Jiangsu rural parent-child agricultural tourism.