国家图书馆的社会形象定位及其内涵

On the Social Image Orientation of National Library and Its Connotation

文章在给出国家图书馆及其社会形象定位概念含义的基础上,提出国家图书馆社会形象定位的三个基本依据,指出国家图书馆社会形象定位有四个内容要点:托物赋形、表达职能、揭示属性和阐明地位。认为“纵横结合”或“经纬交叉”定位是国家图书馆社会形象定位的合适方法,国家图书馆的社会形象应定位于“以知识存取为核心的公共文化天堂”,并重点阐明这一定位的内涵。最后结合我国的实际情况,得出中国国家图书馆的社会形象定位是“以知识存取为核心的顶级公共文化殿堂”。

Based on the concepts of national library and its social image orientation,this paper puts forward the three fundamental bases to the social image orientation of national library,and points out the four main points of the social image orientation of national library as follows:visualization,expressive function,attributes proclaimer and clarifying status.This paper argues that the method of the vertical and horizontal integration is the reasonable method to the social image orientation of national library,confirms that the social image orientation of national library is“the public cultural paradise taking knowledge access as the core”,and then focus on the connotation of its orientation.In the end,the article gives the social image orientation of National Library of China according to the actual situation of China.