基于品牌IP元素背景下的皮革文创产品设计研究

Research on the Design of Leather Cultural and Creative Products based on the Background of Brand IP Elements

伴随着国内文创产业的快速发展,皮革文创产品凭借着造型精美、材料耐用、古朴典雅被消费者所喜爱。将品牌IP元素与皮革文创产品设计二者相互融合,可以增强皮革文创产品设计中的形式与内容,使皮革文创产品的类型更加丰富。对品牌IP元素进行了概述,探讨了品牌IP元素的功能及形式;分析了目前皮革文创产品的发展现状,总结了品牌IP元素融合下的皮革文创产品设计优势;从符号塑造、文化理念、衍生开发三方面提出了品牌IP元素背景下的皮革文创产品设计策略,以期促进皮革文创产品的提升与发展。

With the rapid development of the domestic cultural and creative industry,leather cultural and creative products are favored by consumers for their exquisite shapes,durable materials,simplicity and elegance.The integration of brand IP elements and leather cultural and creative product design can enhance the form and content of leather cultural and creative product design,and enrich the types of leather cultural and creative products.This paper gives an overview of brand IP elements,discusses the functions and forms of brand IP elements;analyzes the current development status of leather cultural and creative products,and summarizes the design advantages of leather cultural and creative products under the integration of brand IP elements;In terms of concept and derivative development,the design strategy of leather cultural and creative products under the background of brand IP elements is proposed,in order to promote the improvement and development of leather cultural and creative products.