打造全国旅游精品“自然国心”鸡心岭旅游品牌的探析

Analysis on creating national tourism products of Jixinling tourism brand of “Natural National Heart”

在介绍“自然国心”鸡心岭旅游品牌形成的基础上,分析打造全国旅游精品“自然国心”鸡心岭旅游品牌存在的问题,并且提出携手共建“自然国心”鸡心岭4A级景区;齐心构建“自然国心”鸡心岭旅游通道;联手推动“自然国心”鸡心岭融入全国旅游大区域等对策。

On the basis of introducing the formation of Jixinling tourism brand of“Natural National Heart”,the existing problems in building Jixinling tourism brand of“Natural National Heart”were analyzed,and some countermeasures were put forward such as Joint⁃ly building“Natural National Heart”Jixinling 4A scenic spot;working together to build“Natural National Heart”Jixinling tourism channel;working together to promote the integration of“Natural National Heart”Jixinling into the national tourism region.