气象灾害下地理标志地区农户收入影响因素分析——以“洛川苹果”为例

Analysis on factors affecting farmers’income in geographical indication areas under meteorological disasters:Taking“Luochuan Apple”as an example

为提高地理标志地区农户收入水平,保障农户的切身利益,实现农业的可持续发展,基于地理标志地区洛川县苹果种植户的微观调查数据,运用有序Probit回归模型分析气象灾害下地理标志地区农户收入影响因素。结果表明,农户年龄、防灾措施、农药支出、销售价格、地理标志认知、品牌价格认知以及市场消费群体均正向显著影响农户收入;气象灾害特殊时期,农户适当增加农药支出有利于挽救农产品产量,改善其收入情况。最后从加强农产品地理标志建设、引导农户购买农业保险、健全农产品价格机制、重视农户安全生产以及加强防灾建设等方面提出了一些保障农户收入的建议。

In order to improve the income level of farmers in geographical indication areas,protect their vital interests and realize sus⁃tainable development of agriculture,the ordered Probit regression model was used to analyze the influencing factors of farmers’in⁃come in geographical indication areas under meteorological disasters based on the micro-survey data of apple growers in Luochuan county.The results showed that farmers’age,disaster prevention measures,pesticide expenditure,sales price,geographical indica⁃tion perception,brand price perception and market consumer groups all positively affected farmers’income.In the special period of meteorological disaster,the appropriate increase of pesticide expenditure of farmers was beneficial to saving agricultural production and improving their income.This paper also put forward some suggestions to guarantee farmers’income from strengthening the con⁃struction of geographical indication of agricultural products,guiding farmers to purchase agricultural insurance,perfecting the price mechanism of agricultural products,attaching importance to farmers’safety in production and strengthening disaster prevention con⁃struction.