我国健美赛事发展的现状、困境与优化路径研究

Basic Experience,Realistic Dilemma and Path Optimization of the Development of Bodybuilding Events in China

采用文献资料法、访谈法、实地调查法等研究方法,对我国健美赛事的发展问题进行研究。发现1983-2020年的37年间,我国健美赛事取得了长足的发展,积累了丰富的办赛经验:高额奖励为主的赛事运作模式;政府职能部门和健美协会的大力支持;革新办赛模式并创新办赛形式;社会力量的鼎力相助;健美赛事的大众化发展。但是也面临诸多困境:赛事监督机制不健全,法律制约不足;宣传推广力度不够,主流媒体鲜有报道;健美赛事品牌建设不足,缺乏赛事文化积淀;赛事评判系统过于落后,裁判员选调集中化等。建议:加大政府职能部门和健美协会对健美赛事的支持力度;出台相关法律制度,规范健美赛事发展;加强健美赛事宣传力度,塑造品牌健美赛事;革新赛事评分系统,优化裁判员队伍建设。

It adopts the methods of literature,interview and field investigation to study the development of China’s bodybuilding events.The study finds that during the 37 year period from 1983 to 2020,China’s bodybuilding events have made considerable progress and accumulated rich experience in running the events such as the operation mode of high-prize events,the strong support of government departments and bodybuilding associations,innovations regarding the operation of bodybuilding events,competition mode and innovative form of competition,the support of social forces,and the popularization of bodybuilding events. But there are also many problems in the development of China’s bodybuilding events,like the imperfection supervision mechanism,the insufficient legal guarantee,the inadequate publicity and promotional activities,lack of the mainstream media report;insufficient bodybuilding brand events,lacking in cultural accumulation;the backwardness in judgment system as well as the focus on the the referees. Suggestions are as follows:increasing the support of government departments and bodybuilding associations involving bodybuilding events;promulgating relevant legal systems to regulate the development of bodybuilding events;strengthening the publicity and promotion of bodybuilding events;creation of a brand of bodybuilding events and the innovation of the event scoring system.