全网融合背景下的主流纪录片新媒体传播生态构建

Construction of Mainstream Documentary New Media Communication Ecology in the Context of Network Wide Integration

在全网融合的背景下,探讨主流纪录片如何进一步适应新媒体的特点,运用互联网思维,以内容创作为核心,建立新媒体传播平台矩阵,结合应用场景,从而构建主流纪录片新媒体传播生态,提升传播力和影响力,推动主流纪录片发展。

In the context of network wide integration,this paper discusses how mainstream documentaries can further adapt to the characteristics of new media. It uses Internet thinking,takes content creation as the core,and establishes a new media communication platform matrix in combination with application scenarios in order to build a new media communication ecology of mainstream documentaries. The result shows that it extends communication power and influence,and promotes the development of mainstream documentaries.