数字时代红色文化影像国际传播力提升的新进路

A New Way to Improve the International Communication Power of Red Cultural Images in the Digital Age

作为具有时代特征的中国文化,提升红色文化的国际传播力是讲好中国故事的题中应有之义。文章首先从红色文化影像的国际传播现状切入,从传播的主体、内容、形式三个角度分析了当下红色文化影像的国际传播格局;再从爱国共情、软性竞争力以及“人类命运共同体”三个维度阐释红色文化影像国际传播的可行性;最后提出“集中+散落”的传播主体建构策略、“长视频+短视频”的传播模态设置、“历史+现代”的传播内容策略以及“高新科技+传统手段”的分众传播方式,以期探索红色文化通过影像手段在国际间传播的新进路,助推红色文化成为国际共享的优秀文化。

As red culture is a typical Chinese culture, it is necessary to enhance the international communication power of red culture in order to spread Chinese things well. This paper proceeds from the common situation of the international communication of red cultural images, and analyzes the current international communication pattern of red cultural images from the perspectives of the main body, content and form of communication. It is feasible to explain the international communication of red cultural images from the three dimensions of patriotic empathy, soft competitiveness and community. The paper proposes the "centralization + scattering" as the main strategy for communication construction, "long video + short video" as the communication mode, "history + modernity" as communication content strategy, and "high-tech + traditional means" as the mass communication mode. All this aims to explore the international communication of red culture through video means. The new way of communication will help the red culture to become an excellent culture shared among the world.