高校传媒意识形态话语权实践路径研究

Research on the Practical Path of the Discourse Power of Ideology in University Media

全媒体时代,网络空间已成为当代青年大学生学习生活的新空间,也成了各种意识形态争夺话语权的新空间。意识形态建设,一定意义上即传播能力建设。高校传媒意识形态建设,要从话语平台、话语对象、话语原则、话语内容、话语方式五个维度,探究全媒体时代高校传媒意识形态话语权实践路径。

In the all-media era,cyberspace has become a new space for contemporary young col⁃lege students to study and live in,as well as a new space for various ideologies to compete for the discourse power.Ideological construction,in a sense,is the construction of communication capacity.The construction of ideology in university media should explore the practical path of the discourse power of ideology in university media in the all-media era from five dimensions:discourse platform,discourse object,discourse principle,discourse content and discourse mode.