乡村振兴视域下两种典型乡村旅游发展模式的比较研究——以竹泉村和阿者科村为例

A Comparative Study of Two Typical Rural Tourism Development Models from the Perspective of Rural Revitalization——A Case Study of Zhuquan Village in Shangdong Province and Azheke Village in Yunnan Province

乡村振兴战略是解决我国新时代社会主要矛盾的重要举措,乡村旅游是乡村振兴战略的有效路径。乡村旅游依据利益相关者主导地位的不同可分为内生式发展模式、外来资本式发展模式。以两种发展模式的典型代表竹泉村和阿者科村为例,以乡村振兴的内容出发,从产业、文化、人才、生态、组织五个方面比较分析两种发展模式产生的不同影响,认为内生式发展模式对乡村振兴的社会效益高于外来资本式发展模式,村民更易获得幸福感;外来资本式发展模式对当地政府的税收收入贡献高于内生式发展模式。

The rural revitalization strategy is an important measure to solve the main social contradictions in the new era,and rural tourism is an effective way to the rural revitalization strategy.According to different dominant positions of stakeholders,rural tourism can be divided into the endogenous development model and external capital development model.Taking Zhuquan Village and Azheke Village as examples,this paper compares and analyzes the different impacts of the two development models from the five aspects of industry,culture,talent,ecology,and organization.This paper concludes that the endogenous development model has higher social benefits than the external capital development model,and villagers are more likely to obtain happiness;the contribution of the foreign capital development model to the local government’s tax revenue is higher than that of the endogenous development model.