新冠肺炎疫情下消费者的膳食营养调查

Investigation on Consumers’Dietary Nutrition Survey under the COVID-19 Epidemic

为了解新型冠病毒肺炎疫情下消费者的膳食营养情况,进行了网络问卷调查。通过模型的构建与相关性分析,结果表明:消费者对膳食营养的认知情况与其年龄、学历相关性显著(p<0.05);在购买食物时消费者考虑的首要因素是感官品质(均值=3.87),对食物的营养价值考虑较少(均值=2.58);水果、蔬菜、肉蛋、奶豆类食品在疫情初期购买频率显著大于疫情后期购买频率(p<0.05);疫情初期消费者选择线上购买的方式占比最多(60.3%),而疫情后期选择线下超市购买的方式占比最多(49.4%);消费者的日常饮食习惯和消费者对膳食营养的认知情况对其自身的健康饮食行为具有显著影响(p<0.05)。该研究为改善消费者在新冠肺炎疫情下的膳食行为及提高自身的膳食营养认知提供参考。

In order to understand the dietary nutrition of consumers in COVID-19,a questionnaire survey was conducted among consumers.The data was used for the model construction and correlation analysis,and the results showed that consumers’cognition of dietary nutrition had a significant relationship with their age and educational background(p<0.05).When buying food,the consumer’s primary consideration was sensory quality(mean=3.87)and less consideration was given to the nutritional value of the food(mean=2.58).The purchase frequency of fruits,vegetables,meat and eggs,and milk and beans in the early stage of the COVID-19 epidemic was significantly higher than that in the late stage of the COVID-19 epidemic(p<0.05).In the early stage of the COVID-19 epidemic,consumers chose online shopping to obtain food(60.3%),but offline supermarket shopping accounted for the most in the late stage of the COVID-19 epidemic(49.4%).Consumers’daily eating habits and consumers’cognition of dietary nutrition had a significant impact on their healthy eating behavior(p<0.05).This study was in order to provide a reference for improving consumers’dietary behavior and improving their cognition of dietary nutrition under the COVID-19 epidemic.