文化认同视角下海洋文创产品设计与文化传播路径研究

A Study on the Design and Cultural Dissemination Path of Marine Cultural and Creative Products from the Perspective of Cultural Identity

文创产品承载着传播文化的重任,文化的传播与发扬关乎一个民族对本民族文化的认同。文化认同是一个民族共同体延续的精神基础。重视文创产品在文化传播中的重要作用,意义重大。在文化认同的视角下,从海洋文创产品设计着手,提升海洋文创产品的影响力与凝聚力,继承和发扬我国的优秀文化,能够增强人们的文化认同。

The cultural and creative products carry the burden of spreading culture.The spread and development of culture is related to the identity of a nation with its own culture.Cultural identity is the spiritual foundation for the continuation of a national community.It is of great significance to attach great importance to the important role of cultural and creative products in the dissemination of culture.From the perspective of cultural identity,people's cultural identity can be strengthened by enhancing the influence and cohesion of marine cultural and creative products and inheriting and promoting the excellent culture of China if starting with the design of marine cultural creative products.