论农产品品牌化发展与乡村振兴战略

On the Brand Development of Agricultural Products and Rural Revitalization Strategy

农产品品牌化发展是实现农业增效、农村繁荣、农民增收的重要抓手,更是推动农业供给侧结构性改革、实现乡村振兴的关键之举。当前我国农产品产业基础、品牌建设、专业人才、营商环境、政策保障等方面的供需矛盾突出,亟需从突出特色产品,夯实品牌之基;强化品牌意识,培育特色品牌;提升核心竞争力,扶强做优品牌;加大营销宣传,全力推广品牌;健全体制机制,完善要素保障这五个维度出发化解短板,多措并举推进农产品品牌化高质量发展,全力推进乡村振兴战略的实施。

The brand development of agricultural products is an important way to achieve agricultural efficiency,rural prosperity and farmers'income,but also a key move to promote agricultural supply-side structural reform and rural revitalization.At present,there is a prominent contradiction between supply and demand of agricultural products in China in terms of industrial foundation,brand building,professional talents,business environment and policy guarantee.It is urgent to resolve the shortcomings from the following five dimensions:highlight featured products and lay a solid foundation for the brand,strengthen brand awareness and cultivate featured brand,enhance core competition and optimize the brand,improve systems and mechanisms and perfect factor guarantee,and take multiple measures to promote the high-quality brand development of agricultural products and fully promote the rural revitalization strategy.