技术创新对高新企业自主品牌价值的影响——基于区域产业结构优化的调节作用

The Influence of Technological Innovation on the Self-owned Brand Value of High-and New-Technology Enterprises——Based on the Modulation in the Regional Industrial Structure Optimization

基于2014—2019年上榜世界品牌实验室发布的《中国品牌价值500强》高新企业的面板数据,通过构建双向固定效应模型和面板门槛回归模型,探究技术创新对我国高新企业自主品牌价值的影响以及区域产业结构优化在此过程中的调节作用。实证结果表明:技术创新对高新企业自主品牌价值具有显著的正向影响,且整体上呈“倒U型”特征;产业结构合理化显著正向调节技术创新对自主品牌价值的影响;产业结构高级化在技术创新对自主品牌价值的影响过程中存在非线性的间接影响——门槛效应,并在此基础上,进一步利用门槛回归模型测算了产业结构高级化调节作用的门槛水平。

Based on the panel data of China's top 500 brand value high-and new-tech enterprises released by the World Brand Lab between 2014-2019,this article explores the impact of technological innovation on the self-owned brand values of Chinese high-and new-tech enterprises and the modulating role of regional industrial structure optimization by constructing a two-way fixed effect model and a panel threshold regression model.The empirical results suggest that technological innovation has a significant positive impact on the self-owned brand value with generally"inverted U-shaped"features.The rationalization of industrial structure appreciably regulates the positive impact of technological innovations on the self-owned brand values.The upgrading industrial structure has a non-linear indirect impact on the technological innovations of self-owned brand values-threshold effect.In this light,the threshold regression model is further used to measure the threshold level of the modulation in upgrading the industrial structure.