基于电子商务的互联网发展与文旅就业:异质性、调节效应与影响机制

Internet Development and Tourism Employment Based on E-commerce:Heterogeneity,Regulatory Effect and Mechanism

文章结合行业与地区层面的数据,从企业利用互联网从事电子商务的角度,考察了互联网发展与运用对文旅就业的具体影响。研究发现:互联网发展能够显著提高文旅就业水平,在文化制造业内影响最大。考虑到互联网发展对就业的影响不是孤立的,文章从与互联网发展紧密相关的因素着手,通过异质性、调节效应和中介效应分析,作出了进一步讨论,得出如下结论:企业电子商务活动的内容不同,服务的对象不同,对就业的影响都存在明显的差异;劳动者的技能对文旅就业具有显著的正向调节效应,中等技能劳动力与互联网发展的交互带来了更显著的就业增长;游客接待量具有中介效应,互联网发展可以通过增加各地区的游客接待量提高文旅就业水平。基于上述分析研究,文章在最后给出了相应的意见和建议。

Combined with industry and regional data,this paper investigates the specific impact of the development and application of the Internet on cultural and tourism employment from the perspective of enterprises using the Internet to engage in e-commerce.The study found that the development of the Internet can significantly improve the employment level of culture and tourism,and has the greatest impact on the cultural manufacturing industry.Considering that the impact of Internet development on employment is not isolated,this paper starts with the factors closely related to Internet development,makes further discussion through the analysis of heterogeneity,regulatory effect and intermediary effect,and draws the following conclusions:there are obvious differences in the impact on employment due to different contents and service objects of enterprise e-commerce activities;the skills of workers have a significant positive moderating effect on cultural tourism employment,and the interaction between middle-skilled labor and the development of the Internet has brought about more significant employment growth;tourist reception has an intermediary effect.The development of the Internet can improve the level of cultural tourism employment by increasing the number of tourists in various regions.Based on the above analysis and research,this paper finally gives the corresponding policy suggestions.