C2M驱动下虚拟旅游供应链智能生态网络平台构建与敏捷供给

The Construction of Intelligent Ecological Network Platform of the Virtual Tourism Supply Chain and Agile Supply

在市场环境不确定性特征日益明显和现代信息技术日新月异的复杂情境下,旅游者个性化、多样化、碎片化的需求对旅游供应链敏捷供给提出更加严峻的挑战。文章将供应链理论嵌入旅游发展,通过将“游云南”APP作为参照案例进行访谈研究,了解旅游者潜在需求,在此基础上提出旅游供应链智能生态网络概念,初步尝试构建智能生态网络平台响应旅游者需求,并分析了智能生态网络平台的运作、供给机理和维持机制,对旅游供应链的研究和敏捷供给的实现分别具有理论和实践意义。

With the increasingly intensified uncertainty of the market environment and the rapid development of modern information technology,the personalized,diversified and fragmented demand of tourists poses more severe challenges to the agile supply of the tourism supply chain.This article embeds the supply chain theory in tourism development,relying on the knowledge of economics,management and informatics,taking the supply chain agile supply as the result variable,this paper studies the agile supply path and mechanism of the virtual tourism supply chain.Taking the“Travel Yunnan”APP as a reference case,this paper analyzes the potential demand of tourists for the agility of tourism supply chain network platform through interviews and coding,and then the concept of an intelligent ecological network of the tourism supply chain is proposed.We attempt to build an intelligent ecological network platform model,and analyze its operation,supply mechanism and maintenance mechanism.It has theoretical and practical significance for the study of the tourism supply chain and the realization of agile supply.