文旅融合视域下“殷商之源”文化品牌建构研究

A Research on the Brand Building of “the Source of Yin Shang” Cuture from the Integration of Cultural and Tourism

“殷商之源,通达商丘”是商丘市的城市名片。“殷商之源”作为商丘世代取之不尽的宝贵资源财富,彰显了商丘作为华夏文明重要文化发源地的历史地位。殷商文化具有丰富的旅游文化资源,建构“殷商之源”文化品牌有利于促进商丘文旅融合发展,有利于提升城市形象和影响力。目前,“殷商之源”文化品牌及相关旅游服务的发展还处于初级阶段,“殷商之源”的名号还不够响亮,文旅融合的发展还不够深入,推动“殷商之源”文化品牌的发展进而促进文旅融合的深入之路任重而道远。

“The source of Yin Shang, a place of opening” is the card of Shangqiu City. “The source of Yin and Shang Dynasties” is the inexhaustible precious resource wealth of Shangqiu from generation to generation, which represents the historical status of Shangqiu as an important cultural birthplace of Chinese civilization. Yinshang culture is rich in tourism cultural resources. The construction of “the source of Yin Shang” cultural brand is conducive to promoting the cultural and tourism integration development of Shangqiu, and is conducive to enhancing the image and influence of the city. At present, the development of Shangqiu’s “source of Yin Shang” cultural brand and related tourism services is still in the primary stage. The name of “source of Yin Shang” is not loud enough, and the development of cultural tourism integration is not deep enough. It is a long way to go to promote the development of “source of Yin Shang” cultural brand and the further development of cultural tourism integration.