地域文化视角下城市品牌形象比较研究——以成都、大连为例

A Comparative Study of City Brand Image from the Perspective of Regional Culture: Take Chengdu and Dalian as examples

城市品牌形象建设不纯粹是为了城市之间的刻意比较,也不单纯是为了城市品牌美誉度的传播与扩散,其最终目的是为了加深本地市民文化心理归属感,进而促进城市品牌形象的内在升华。从地域文化视角出发,通过对成都、大连两座城市品牌形象塑造途径的横向比较,以创造“城市注意力经济”,希冀为国内城市管理者和建设者提供一个可供参考的融地域文化于城市品牌形象建设的知识文本,使城市具有更大的可持续发展力及在现代化进程中少走弯路。

The construction of city brand image is not purely for the purpose of comparing between cities, nor is it simply for the dissemination and diffusion of city brand reputation. Its ultimate purpose is to deepen the cultural and psychological belonging of local citizens, and then promote the internal sublimation of urban brand image. From the perspective of regional culture, through the horizontal comparison of the brand image building methods of Chengdu and Dalian, to create an “urban attention economy”, we hope to provide domestic city managers and builders with a reference for integrating regional culture into the city. The knowledge text of brand image construction enables the city to have greater sustainable development power and avoid detours in the process of modernization.