疫情冲击下大学生网络舆情演化趋势与高校思政引导--基于互联网多平台数据的计量分析

在疫情防控常态化的“后疫情时代”,高校思想政治引导教育必然保持与新环境新形势的变化同频共振,面对新时代变革产生的大学生新诉求、新观点和新问题,依托我国大学生群体分别于2020年3月至6月疫情严防严控时期,以及2020年9月至12月疫情平稳缓和时期在网络多个主流媒体发布的2.3万余条微博博文与2.6万余条热门评论,基于时间序列的分布式爬虫技术、情感分析、问卷调查、多元回归模型建立,以及SPSS多重响应及交叉等计量方法的合理运用,对与“新冠肺炎疫情”相关的话题展开舆情分析,可视化、纵深化地对本次疫情冲击下的大学生舆情素养、舆情特征、舆情趋势等问题进行探索,继而提出高校网络舆情引导路径以及高校思想政治教育引导策略。

In the"post-epidemic era"when epidemic prevention and control is normalized,the ideological and political guidance and education in colleges and universities will inevitably resonate with the changes of the new environment and the new situation.Facing the new demands,new views and new problems of college students arising from the changes in the new era,relying on more than 23000 articles in the Weibo blog and more than 26000 popular comments released by the Chinese college students in the network multiple mainstream media in the epidemic prevention and control period from March to June in 2020 and the period when the outbreak eased from September to December in 2020,based on time series of distributed crawler technology,emotion analysis,questionnaire,multiple regression model,and SPSS multiple response and cross the rational use of the measurement methods,public opinion analysis on topics related to"COVID-19"was conducted,visually and vertically presenting the public opinion literacy,public opinion characteristics,public opinion trend and other issues under the impact of the epidemic,and it then put forward the online public opinion guidance path and guidance strategies of the ideological and political education in colleges and universities.