基于融合发展理念的图书馆阅读推广创新模式研究——以IFLA国际营销奖我国图书馆获奖项目为例

Library Reading Promotion Innovation Mode Study Based on Integrated Development Concept:Take IFLA International Marketing Award of Chinese Library as an Example

文章以国际图书馆协会联合会国际营销奖我国图书馆获奖项目为研究切入点,梳理并分析了2002—2021年我国图书馆历届获奖情况,从用户、需求、内容、渠道等方面探究其在融合发展理念上的共性特征,并从营造协作共创的用户参与氛围、创造契合用户需求的阅读场景、在阅读服务中融入更多体验成分、促进多种传播渠道无缝对接、培养阅读推广创新人才等方面,提出构建公共图书馆阅读推广创新模式的路径。

The article takes the International Federation of Library Associations and Institutions International Marketing Award of Chinese libraries’awarding projects as the research start point.It combs and analyzes the awards of Chinese libraries from 2002 to 2021,explores the common characteristics of the winning cases in the concept of integrated development from the aspects of user,need,content and channel.In addition,the path of building an innovative mode of reading promotion in public libraries is proposed from the aspects of creating a cooperative user participation atmosphere,creating reading scenarios meeting user needs,integrating more experience components into reading service,promoting the seamless connection of various communication channels,and cultivating innovative reading promotion talents.