部省共建背景下电子商务专业职教本科人才培养模式研究

Study on the Training Mode of E-commerce Vocational Education of Undergraduate Talents Under the Background of Ministry and Province Co-construction

为探究电子商务专业职教本科人才培养模式,通过厘清职教本科人才培养定位逻辑,分析了国内外本科层次职业教育的发展现状,剖析了电子商务专业开展职教本科的必要性,从确定人才培养目标、建构模块化课程体系、创新教学模式、培养双师型教师和构建多元评价体系五个方面进行探究,进而使电子商务专业人才更好地适应数字经济时代的新要求,使毕业生的就业方向更加多元化、融合化。

In order to explore the mode of e-commerce vocational undergraduate talent training,the study clarifies the orientation logic of undergraduate talent training,analyzes the present situation of undergraduate vocational education at home and abroad,and explores the necessity of the development of vocational undergraduate in e-commerce major.Then the study explores the determination of talent training objective,the construction of modularization curriculum system,the innovation of teaching mode,the cultivation of double-professionally-titled teachers and the construction of multivariant evaluation system,in order to make e-commerce talents better adapt to the new requirements of digital economy era,and make graduates more diversified and integrated.