漆艺技法衍生语境中文化价值的认同范式——以大方皮胎漆器为例

The Identification Paradigm of Cultural Value in the Context of Lacquer Art Technique Derivation——Take Dafang Genuine Leather Plate Lacquerware as An Example

皮胎漆工艺千年积淀的技与艺蕴含着巨大的文化价值,其材料的本真性、技艺的精密性、漆品的独一性都与当代商业文化的价值取向契合。但因皮胎漆工艺文化的传承途径保守,文化品牌定位模糊,设计切入方式平直浅显,其商品化结果逐渐低质,大众对千年漆文化认知深度不够,关注度逐渐降低,大漆工艺的文化价值、文化潜质被压制。文章以设计如何实现文化价值引导和文化认同为主线,阐述运用恰当的设计手段,实现科技与漆品制作精细化与漆品使用体验感、与漆品文化价值认知高度契合性的原理与方法。

The technology and art of leather tire paint process accumulated for thousands of years contains great cultural value, and its authenticity of materials, precision of techniques and uniqueness of lacquer products are in line with the value orientation of contemporary business culture. However, due to the conservative way of cultural inheritance of leather tire lacquer craft, vague cultural brand positioning, flat and shallow design approach, its commercialization results are gradually low quality, the public’s lack of depth of millennium lacquer culture cognition, attention is gradually reduced, and the cultural appeal and cultural potential of lacquer craft are suppressed. In this paper, how to achieve cultural value guidance and cultural identity as the main line of design, elaborated the principles and methods of using appropriate design means to achieve fine technology and paint production, and paint use experience, and paint cultural value recognition.