国际语言传播机构助力提升本国国际传播能力:价值意蕴和实践进路

Improvingthe International Communication Capacityof a Given Country by Depending on International Language Communication Institutions

国际语言传播机构作为一个国家语言国际传播的主要载体,在本国国际传播能力建设中发挥着重要作用。通过设立规模化、具有影响力的分支机构,国际语言传播机构在世界范围内逐步发展成区域化、体系化的传播媒介集群,具有双重价值意蕴,一是发挥表层传播力,以传播本国语言文化为主要任务,体现语言的国际传播价值;二是发挥深层传播力,助力提升本国语言的国际话语权,体现语言国际传播在服务国家战略中的价值。国际语言传播机构的传播实践体现使命感、服务观、供给性、合作式和市场化等五大特征,并以此为基础着力提升本国国际传播的感染力、公信力、存续力、内聚力和原动力。国际语言传播机构的五种发展特征发挥协同效应,形成“五力”融合并举的实践进路,共同推进本国国际传播能力建设。

The international language communication institution as the major carrier of the international language communication of a given country plays a key role in the construction of the international transmission capacity.Through the establishment of the large-scale and influential branches,the international language communication institutionswith their regional and institutional features have become media clusters in the world with the significance of double roles.One is a kind of surface transmission,focusing on the transmission of the domestic language and culture and embodying the value of international transmission of language;the other is a kind of deep transmission,promoting the international discourse rightsthrough the spread of the national language,and embodying the value of the international transmission of the national language in service of the national strategies.The practice of the international language communication institution embodies five typical features,that is,mission,service concept,supply,cooperation and marketization,on which the driving force,appeal,credibility,viability,and cohesion of their own international communication are expected to be improved.The integration of the above-mentioned“five forces”will promote the construction of their own international communication capacity.