摘要
市场环境的快速变化和新兴技术的快速发展对传统商业模式产生了深刻的影响,为了增强企业的核心竞争力以赢得竞争优势,企业需要对原有商业模式进行创新。文章以怡亚通供应链股份有限公司为研究案例,分析其在商业模式运作过程中存在的问题:外债存在风险;为客户垫付货款存在资金风险;商业模式过于新颖不能被中小企业接受;技术基础薄弱,缺乏物流和金融方面的人才。提出对企业内控提高要求;加强客户洞察;落实“一站式”供应链服务的商业模式;加强技术创新与注重技术人才培育的商业模式创新路径。以期为物流企业商业模式运作提供参考。
The rapid changes in the market environment and the rapid development of emerging technologies have had a profound impact on traditional business models.In order to enhance the core competitiveness of enterprises and gain competitive advantages,enterprises need to innovate their original business models.The article takes Eternal Asia Supply Chain Co.,Ltd.as a case study to analyze the problems existing in the operation of its business model:Foreign debts have risks;advance payments for customers have capital risks;business models are too novel to be accepted by small and medium-sized enterprises;lack of talent in logistics and finance.And put forward:Improve the internal control requirements of enterprises;strengthen customer insight;implement the business model of“one-stop”supply chain services;strengthen technological innovation and focus on the business model innovation path of technical talent cultivation,to provide reference for the operation of logistics enterprises'business models.
作者
陈秋燕
马小雅
CHEN Qiuyan;MA Xiaoya(School of Logistics Management and Engineering,Nanning Normal University,Nanning 530001,China)
出处
《物流科技》
2022年第8期25-28,共4页
Logistics Sci-Tech
基金
2018年广西哲学社会科学规划办项目“广西物流企业跨界融合成长的动力机制与模式创新研究”(18BGL010)
2019国家社科项目“‘一带一路’倡议下跨国供应链整合研究”(19BJY184)
2021年“广西高等学校千名中青年骨干教师培育计划”人文社会科学类立项课题项目“高质量发展目标下物流服务供应链协同整合研究”(2021QGRW044)
广西高等学校千名中青年骨干教师培育计划资助项目。
关键词
商业模式
商业模式创新
物流企业
运作模式
怡亚通
business model
business model innovation
logistics enterprise
operational mode
Eternal Asia
