洛阳旅游企业“盛唐古韵文化”价值转化的路径分析

Analysis on the Path of Value Transformation of"Ancient Rhyme Culture of Prosperous Tang Dynasty"in Luoyang Tourism Enterprises

以挖掘盛唐时期的传统文化为出发点,通过对礼仪、民俗、饮食、服饰、诗词和歌舞文化五个方面的研究,系统阐述洛阳盛唐时期的文化。提出以“IP+旅游”提炼盛唐文化价值核心,系统打造洛阳文化标识;文化产品的多元化和深度化运营;产学研融合共同努力,文化开发和文化教育双管齐下,开发盛唐古韵文化,提升城市文化自信的路径。

This paper summarizes the ancient rhyme culture of Luoyang in the prosperous Tang Dynasty,and systematically expounds the culture of Luoyang in the prosperous Tang Dynasty through the study of etiquette,folk customs,diet,clothing,poetry,song and dance culture.In view of the fragmentation,representation and lack of cultural creativity in the current cultural development of the prosperous Tang Dynasty,this paper puts forward to refine the core of the cultural value of the prosperous Tang Dynasty with"IP+tourism"and systematically create the cultural logo of Luoyang;Diversified and in-depth operation of cultural products;And the integration of industry,learning and research,and the path of cultural development and cultural education to develop the ancient rhyme culture of the prosperous Tang Dynasty and enhance the confidence of urban culture.