新媒体营销教学中融入课程思政元素的研究与实践

Research and Practice of Integrating Ideological and Political Elements into New Media Marketing Teaching

以新媒体营销课程教学为依托,以具体实训项目为例,探索实训教学中的课程思政元素,通过实训内容、实训方法、实训步骤的改革,找准融入点,将思政元素无缝衔接地融入到课堂教学中;通过改革教学模式、转变教学方法,培养具有扎实的理论知识与专业技能,同时德智体美劳全面发展和有创新创业能力的新商科人才。

Based on the teaching of new media marketing course and taking specific training projects as an example,this paper explores the ideological and political elements of the course in the training teaching,finds out the integration point through the reform of the training content,training methods and training steps,seamlessly integrates the ideological and political elements into the classroom teaching,and changes the teaching mode and teaching methods,Cultivate new business talents with solid theoretical knowledge and professional skills,comprehensive development of morality,intelligence,physique,art and labor,and innovation and entrepreneurship.