微信朋友圈自夸言语行为的语用研究

Pragmatic Study of Self-praise on Wechat Moment

自夸言语行为对传统礼貌研究提出挑战。然而,自夸在社交媒体中十分常见。自夸现象近年来引起语用学者们的研究兴趣,但有关汉语网络交际的自夸研究仍亟待加强。本文调查我国青年微信朋友圈中的自夸言语行为,探究微信朋友圈自夸的语用策略。研究发现:青年人在微信朋友圈中以隐性自夸策略为主,对不加修饰的显性自夸策略使用频率也较高,而加以修饰的显性自夸使用最少。此外,本文探讨影响上述语用策略使用的潜在因素,以及对汉语社交媒体交际研究提供的启示。

The speech act of self-praise challenges the traditional politeness research.Nevertheless,self-praise is very common on social media.The phenomenon of self-praise has aroused the interest of pragmatic scholars in recent years.However,more studies on self-praise in Chinese online communication are needed.This paper investigates the speech act of self-praise used by Chinese young people on WeChat Moment and explores the pragmatic strategies of self-praise on WeChat Moment.It is found that young people mainly use implicit self-praise strategy on WeChat Moment.The explicit self-praise without modification strategy is also used frequently,while the modified explicit self-praise strategy is used rather infrequently.In addition,this paper discusses the potential factors that influence the use of the above pragmatic strategies,and provides implications for research on Chinese social media communication.