惊讶情绪在产品情感化设计中的应用研究

Application of Surprise in Product Emotional Design

目的论证惊讶情绪对产品情感化设计的重要意义,探索应用惊讶情绪提升用户满意度的设计方法。方法通过分析惊讶情绪以及产品情感化设计的相关概念和理论,论证惊讶情绪的研究和应用能够作为产品情感化设计的有效切入点。结合唐纳德·诺曼的三层次理论,根据惊讶情绪的运行过程以及各阶段特征,从产品体验总体进程的宏观角度出发,分别以本能层次、行为层次和反思层次揭示惊讶情绪的效用以及对用户的影响。基于惊讶情绪在各个层次的影响提出相应的设计策略,再根据惊讶情绪在各个层次的效用指出具体的实现途径,并结合相关案例进行说明。结论惊讶情绪在产品情感化设计中的应用方法为:根据设计目的,运用多种设计手法,针对本能、行为或反思层次,为用户制造惊讶事件,激发用户的惊讶情绪,通过强化产品正向情绪价值来提升用户满意度。

The work aims to demonstrate the important significance of surprise emotions to product emotional design and explore the design method of applying surprise emotions to enhance user satisfaction.First,by analyzing the concepts and theories related to surprise and product emotional design,it demonstrated that the study and application of surprise can be an effective starting point for product emotional design.Then,combined with Donald Norman's three levels of design,according to the operation process of surprise and the characteristics of each stage,from the macro perspective of the overall process of product experience,the effect of surprise and its influence on users were revealed from the visceral,behavioral and reflective levels respectively.Finally,based on the influence of surprise at various levels,the corresponding design strategies were proposed,and then according to the effect of surprise at various levels,it pointed out specific ways to achieve it and explained it with relevant cases.The application method of surprise in the product emotional design is as follows:according to the design purpose,various design techniques are used to create unexpected affairs and stimulate surprise for users at the levels of visceral,behavioral or reflective,and to enhance user satisfaction by strengthening the positive emotional value of products.