符号学视域下侗锦文化元素现代转化应用研究

Modern Transformation and Application of Dong Brocade Cultural Elements from the Perspective of Semiotics

目的基于莫里斯符号学三分法,探索侗锦非遗元素现代转化策略,为乡村非遗元素的传承与现代转化提供思路。方法以莫里斯符号学三分法为理论指导,从语义、语构、语用等层面解读侗锦文化内涵、拓展应用等内容,构建侗锦符号学解读与转化模型。在语义维度层面,分析侗锦文化元素文化因子内涵,以现代设计方法为指导,应用形状文法和四方连续构图法进行衍生化拓展。在语构维度层面,以现代生活美学价值为切入点,结合设计实践案例,探析侗锦产品融入现代生活的新载体。在语用维度层面,从非遗体验经济视角进行分析,以服务设计理念为指导,结合用户旅程图与系统图,探索侗锦非遗体验化路径。结论侗锦作为侗族代表性的文化符号,具有装饰性、功用性与寓意性,与符号学的语义、语构与语用维度相对应。构建符号学解读与转化模型,将文化符号转化为可被感知的载体形式,从语义、语构与语用等维度提出侗锦形态语义衍生化、产品生活化与非遗体验化等现代转化策略,探求侗锦文化元素创新应用与产业拓展的多种可能性,塑造侗锦在现代社会中的新价值,实现侗锦生产性传承与创新性振兴。

Based on the perspective of Morris semiotics,the paper aims to explore the modern transformation strategy of intangible cultural heritage elements in Dong brocade,so as to provide ideas for the inheritance and modern transformation of rural intangible cultural heritage elements.Guided by Morris's semiotic dichotomy,the cultural connotation is interpreted from the aspects of semantics,language structure and pragmatics to expand the application of Dong brocade and construct the interpretation and transformation model of Dong brocade semiotics.The connotation of cultural elements and cultural factors of Dong brocade are analyzed from the semantic dimension,and shape grammar and four-way continuous composition are applied to derive and expand under the guidance of modern design methods;in the dimension of language structure,taking the aesthetic value of modern life as the starting point,combined with design practice cases,the new carrier that fitting Dong brocade products into modern life is analyzed;in the pragmatic dimension,from the perspective of intangible cultural heritage experience economy,under the guidance of service design concept,combined with user journey map and system map,the experience path of Dong brocade intangible cultural heritage industry is explored.As a representative cultural symbol of the Dong nationality,Dong brocade is decorative,functional and allegorical.It corresponds to the dimensions of semiotic semantics,language structure and pragmatics.It builds a semiotic interpretation and transformation model and transforms cultural symbols into perceptible carriers.From the dimensions of se mantics,language structure and pragmatics,it proposes modern transformation strategies such as morphological and semantic derivation of Dong brocade,and product life and intangible cultural heritage experience,and explores the various possibilities of innovative application and industrial expansion of Dong brocade cultural elements,shapes the modern new value of Dong brocade,and realizes the productive inheritance and innovative revitalization of Dong brocade.