面向非遗文创展体验设计与实践研究

Experience Design and Practice Research for the Creation Exhibition of Intangible Cultural Heritage

目的基于现有资源,从优化非遗文创展参展体验角度入手,探索基于峰终定律与首因效应的非遗文创展设计方法。方法首先研究峰终定律与首因效应的理论及应用现状,总结出观展过程中影响用户体验的关键触点;其次基于关键触点设计分析非遗文创展的研究与实践现状,提出非遗文创展的参观体验设计模型;最后从用户需求体验入手,整合资源分配,提出面向非遗文创展的设计方法,并以广彩瓷文创展为例进行设计实践与可行性验证。结论结合峰终定律与首因效应进行非遗文创展设计,将影响用户观展体验的关键触点总结为第一印象点、峰值体验点以及终值体验点,并分别提出形成富有文化内涵的正面形象标签、集中优秀资源构建正面体验高峰与提供个性化的文化实践体验3个设计模式,同时以满足用户体验需求为目的,根据现有资源提出协调服务人员—文创—展厅环境之间资源分配的策略,形成面向非遗文创展的设计方法,为未来的非遗文创展设计提供参考。

Based on the existing resources,this paper aims to study the design method of the creative exhibition of intangible cultural heritage according to the peak-end rule and the primacy effect from the perspective of optimizing user experience.Firstly,to research the theory and application present situation on peak-end rule and primacy effect,summarize the key contacts that affect the user experience during the exhibition.Then,to analyze the present situation of research and practice of the creative exhibition of intangible cultural heritage based on the design of key contacts.After that,propose a user experience design model for the creative exhibition of intangible cultural heritage.Ultimately,on the basis of user demand experience,this paper puts forward a design method for the creative exhibition of intangible cultural heritage by integrating and allocating resources,and taking the cultural and creative exhibition of the Cantonese porcelain as an example of design practice and feasibility verification.Study the design of the creative exhibition of intangible cultural heritage by combining the peak-end rule and primacy effect.It summarizes the key contacts that affect the user experience into the first impression contact,the peak experience contact,and the final experience contact,meanwhile proposing three design models:forming a positive image label with cultural connotations,concentrating excellent resources to build a positive experience peak and providing personalized practice experience.At the same time,to satisfy user experience needs,a strategy of coordinating the resource allocation among service staff,cultural and creative industries,and the exhibition environment is proposed according to the existing resources.And it forms a design method for the creative exhibition of intangible cultural heritage to offer a reference for the design of that in the future.