中原地区传统文化元素在文创产品设计中的活化模式研究

Activation Model of Central Plains'Traditional Cultural Elements in Cultural and Creative Product Design

目的分析传统文化在文创产品设计中的应用现状,并进行批判性思考,构建文化元素活化导入文创产品设计的创新模式。方法通过对中原传统文化元素的搜集与挖掘,从设计学、美学、社会学、心理学、文化传播等多角度深入探讨其活化价值与方法,寻找提升设计教育人才培养质量的新途径。结论提出中原传统文化在现代设计中的传承与发展策略,为文创产品设计创新、文化形象活化、复合型设计人才培养建立系统化方法,使文创产品设计的社会层价值和文化层价值得到增强。

This paper aims to analyze the current situation of the application of the Central Plains'traditional culture in cultural and creative product design and to think critically about it,so as to construct an innovative model for the activation of cultural elements in cultural and creative product design.The method is to collect Central Plains'traditional cultural elements,deeply explore their activation value and methods from multiple perspectives such as design,aesthetics,sociology,psychology,and cultural communication,and look for problems and their countermeasures in product design innovation by disciplinary competitions.Proposing a strategy for the inheritance and development of traditional culture of the Central Plains in modern design and providing a systematic approach for cultural and creative product design innovation,cultural image activation,and compound design talent cultivation can enhance the social value and cultural value of cultural and creative product design.