基于人物角色的中原地域文化产品设计需求获取研究与实践

Research and Practice on Demand Acquisition of Cultural Products Design in Central Plains Based on Character

目的挖掘用户需求进行中原地域文化产品设计研究,增强文化产品的区域认同感,提高我国人民的民族文化自信心。方法通过产品用户研究方法,以Likert量表(李克特量表)对地域文化产品设计进行用户需求获取,将用户需求明确为文化创意产品设计目标,并以此建立人物角色模型进而指导文化产品设计实施过程。结果能帮助设计师快速把握用户需求,抓住设计要点,创造出符合用户期待的产品。使文化产品的人群定位更加精准、销售渠道更加通畅。结论通过人物角色分析能够获取消费者的真实需求,激发个性化的产品设计方案,让地域文化产品更具记忆性、易用性和便携性,增强人民群众的获得感、幸福感,进而体会到不同历史文化、地理特征所展现出的独特文化魅力。

The paper aims to excavate users'needs to design cultural products in the Central Plains region,enhance the regional identity of cultural products,and improve the national cultural self-confidence of our people.Through the product user research method,the user needs of regional cultural product design are obtained with Likert scale,the user needs are clarified as the design goal of cultural and creative products,and the persona model is established to guide the implementation process of cultural product design.It can help designers quickly grasp the needs of users,grasp the key points of design,and create products that meet the expectations of users.And it can make the crowd positioning of cultural products more accurate and the sales channels more unobstructed.Character analysis can obtain the real needs of consumers,stimulate personalized product design schemes,and make regional cultural products more memorable,easy to use and portable,which enhances the people's sense of acquisition and happiness,and makes them experience the unique cultural charm shown by different historical,cultural and geographical characteristics.