基于宋代钧瓷色彩的神垕古镇视觉形象设计研究

Visual Image Design of Shenhou Ancient Town Based on the Color of Jun Porcelain in Song Dynasty

目的通过对传统文化的视觉形象设计,并为传承传统工艺美术、发扬传统文化、保护传统手工艺,以及大力发展和振兴传统文化产业提供合理的建议和方法。方法以神垕古镇的视觉形象设计为研究对象,从宋代钧瓷色彩入手,使用分光测色计对宋代瓷器色彩进行还原度相对比较高的采集与分析。通过对宋代钧瓷取样色彩数据分析与比较研究,提炼和总结出宋代钧瓷的色彩规律。结果针对神垕古镇的地域特点、旅游资源、人文特色等3个方面进行调研分析,以色彩分析结果指导神垕古镇的旅游视觉形象设计。结论以宋代钧瓷色彩为依据开发出神垕古镇的视觉形象设计,可以更深层次挖掘古镇的传统文化属性,带动和促进禹州神垕镇的旅游产业与陶瓷产业的发展。

The purpose of the paper is to provide reasonable suggestions and methods for inheriting traditional arts and crafts,promoting traditional culture,protecting traditional handicrafts,and vigorously developing and revitalizing traditional cultural industries through the visual image design of traditional culture.Taking the visual image design of Shenhou Ancient Town as the research object,starting from the color of Jun porcelain in Song Dynasty,a spectrophotometer is used to collect and analyze the color of Jun porcelain in Song Dynasty with a relatively high degree of reduction.Through the analysis and comparative study of the sampled color data of Jun porcelain in Song Dynasty,the color law of Jun porcelain in Song Dynasty is refined and summarized.This paper conducts research and analysis on 3 aspects of Shenhou Ancient Town,including its regional characteristics,tourism resources and cultural characteristics,and used the color analysis results to guide the tourism visual image design of Shenhou Ancient Town.The visual image design of Shenhou Ancient Town developed on the basis of studying the colors of Jun porcelain in Song Dynasty can further explore the traditional cultural attributes of the ancient town,and at the same time can promote and promote the development of tourism industry and ceramic industry in Shenhou Town,Yuzhou.