数字出版视域下科普短视频的发展困境与因应策略研究

Research on the Development Dilemma and Strategies of Popular Science Short Video from the Perspective of Digital Publishingtion

从数字出版的背景出发,在系统阐释科普短视频发展现状、特点优势的基础上,指出当前科普短视频发展存在内容分发散乱、广度深度不足、版权纠纷严重、渠道联动弱、内容风格同质和内容产品脱节等困境,并分析了主要诱因。进而从精准分发、体系化生产、多级维权、整合传播、突出品牌以及强化产品适配等维度提出因应策略,以推动数字出版时代科普短视频的良性发展。

Starting from the background of digital publishing,on the basis of systematically explaining the development status,characteristics and advantages of popular science short video,this paper points out that there are some difficulties in the development of popular science short video,such as scattered content distribution,insufficient breadth and depth,serious copyright disputes,weak channel linkage,homogeneous content style and poor content production,and analyzes the main incentives.Then it puts forward coping strategies from the dimensions of accurate distribution,systematic production,multi-level rights protection,integrated communication,highlighting brand and strengthening product adaptation,so as to promote the benign development of popular science short videos in the era of digital publishing.