融媒体视阈下红色文化传播的实然症结与应然进路

Actual Crux and Proper Approach of Red Culture Communication from the Perspective of Media Integration

传播红色文化,赓续红色血脉是建设社会主义文化强国的必由之路,是实现中华民族伟大复兴的必然选择。从融媒体视阈下剖析当下红色文化传播现状,指出导致红色文化传播症结中存在的话语权受到冲击、商业资本下经济效益先于社会效益、各传播主体尚未形成合力、文化创造生产传播技术的欠缺的实然问题。在分析问题的基础上,提出强化意识形态领导权、加强文化市场监管、聚合多主体联动、提升生产传播能力,期望以此实现红色文化传播的困境破局。

Spreading the red culture and continuing the red blood is the only way to build a socialist cultural power,and it is the inevitable choice to realize the great rejuvenation of the Chinese nation.Analyze the current status of red culture communication from the perspective of financial media,and point out that the right to speak in the crux of red culture communication has been impacted,economic benefits under commercial capital precede social benefits,various communication entities have not formed a joint force,and cultural creation,production and communication technology.The lack of real problems.On the basis of analyzing the problem,it is proposed to strengthen ideological leadership,strengthen cultural market supervision,aggregate multi-agent linkage,and enhance production and communication capabilities,hoping to break the dilemma of red cultural communication.