摘要
随着社会经济的快速发展,物质生活的富足使人们的审美水平得到了很大提高,在购买各类产品时,在保证产品实用性的同时,更愿意选择造型设计更为美观的产品,而针对产品造型设计的选择,更多地体现在人们感性意象方面的倾向,针对人们感性意象行为的研究即感性工学。文章基于感性工学的视角,就当前企业开发新的产品时,如果开展产品造型设计,为产品附加更多竞争实力的相关理论进行了研究。
With the rapid development of social economy, the material life of abundance makes people’s aesthetic standard has been greatly improved, when buying all kinds of products, to guarantee the practicability of products at the same time, more willing to choose beautiful modelling design more products, and in view of the product modeling design, the choice of more embodied in the trends in the perceptual image, The research on people’s perceptual image behavior is kansei engineering. Based on the perspective of Kansei Engineering, this paper studies relevant theories on how to carry out product modeling design to add more competitive strength to products when enterprises start producing new products.
作者
张佳瑾
Zhang Jiajin(Tokyo Zokei University,Toyo 192-0992,Japan)
关键词
感性工学
产品造型设计
多重策略
Kansei Engineering
product modeling design
multiple strategies
