“传播学”在高职院校网络舆情管理中的作用及实施策略

The Role and Implementation Strategy of Communication in the Management of Network Public Opinion in Higher Vocational Colleges

手机和移动互联网的发展给生活和学习带来了极大的便利,同时也增加了高职院校网络舆情管理工作的难度。目前高职院校网络舆情监管体系尚未完善,常态的网络舆情管理工作只重视控制而很难“防止”。调查分析发现,通过确立课程设置及教学目标、创新教学方法、完善实践体系等策略,将“传播学”课程纳入高职院校基础课程有助于推进高职院校舆情管理工作。

The development of mobile phone and Internet brings great convenience to the life and study of higher vocational college students.However,it also brings about difficulties in managing network public opinion in higher vocational colleges.At present,the supervision system of network public opinion in higher vocational colleges is yet to be refined since focus is on control rather than prevention in the existing network public opinion management.It is found that by establishing curriculum setting and teaching objectives,innovating teaching methods,and improving teaching practice systems,incorporating the Communication course into the basic courses of higher vocational colleges is conducive to the management of network public opinion in higher vocational colleges.